HOW TO DRESS WELL IF YOU’RE NOT INTO FASHION
Dressing well is something that many people do not consider when they think about growing their personal brand. However, if you really think about it, PR is all about relating yourself to the public, and the most flashy part of a brand is how you look. It’s not just about your product or website. If you’re doing personal branding the right way, it’s just that – personal. And personal means that you get to be seen by the public, whether that’s through social media or in-person networking. So whether you like it or not, how you look truly does matter for the success of your business (or at the very least, making success easier). However, the good news is that you don’t need to be a fashionista in order to dress well. So how do you dress well if you’re not into fashion? Down below are three simple tips that you can follow to improve your brand image overnight.
1. WEAR SOMETHING BOLD
You don’t need to have an amazing sense of style in order to make yourself stand out. Wearing something bold or different is a great way to bring attention to the fact that you care about your self image. As long as you don’t go for the cheapest products out there, here are a few things you can do to make yourself stand out:
Wear cool glasses that complements your face and personality
Dye your hair an unusual color
Put on some conversation-starting earrings
Go to work in a suit instead of sweats
Add a tie or bowtie to your outfit
Adding a touch of personality to your wardrobe is a great way to up your fashion sense in a way that is easy and stays true to who you are. It’s also one of the best ways to make sure other people remember you.
2. START LIVING A HEALTHY LIFESTYLE
You have to be living under a rock if you don’t know about the amazing benefits exercise has on your body and mind. Getting regular movement every day is a great way to either shed or gain a few pounds (depending on what your goals are), to start feeling more energized, and ultimately help you become a more confident person. Whether you see the physical results quickly or not, the benefits that exercise has on your mental energy and confidence will be enough to change the way you carry yourself in a positive way.
Eating healthy is also on the list for living a healthy lifestyle. Excess sugar and carbohydrates are known for causing weight gain, diabetes, and many other health problems, while eating whole foods like fruits, vegetables, and proteins are great for helping your body and mind stay on top of things. Not only does healthy eating help you feel better, but it also helps you look better. Along with shedding a few pounds, a clean diet can help clear out wrinkles and keep your face moisturized and looking vibrant. There’s no better way to gain confidence than knowing that you look absolutely amazing.
3. PAY A PROFESSIONAL TO HELP YOU
If you have a few extra dollars to invest into your brand, spending that money on a personal stylist is a great option. When I first got into the game, that was exactly what I did. Although you may look at me now and think I look great, I didn’t always look like this. I had to get a professional's opinion to tell me what type of clothing looked good on me and what colors to avoid. I also went the extra mile and hired professional hair stylists to show me what hairstyles I should stick to and how to style my beard. In the end, it was money well spent because it helped me boost my image as well as confidence in a tremendous way.
All you need to do is pay a professional one time to show you what is best for you, and then you’ll have a foundation to build off of. These trained individuals can help you take your outfits, hairstyles, facial hair, and makeup to a whole new level if you would just let them. If you’re not in a position where you can afford to hire someone yet, you can still go by simple tips like: wearing clothes that fit you better, making sure to keep your outfits wrinkle and stain free, and asking friends for their opinions on your fashion sense.
IT’S NOT JUST WHAT YOU SAY, BUT HOW YOU LOOK
People are visual creatures, and the best way to ensure that you make a great first impression is by taking care of your body and image. It’s important to remember though that you don’t need to be a model, you just need to be the best version of you. This is one of the best ways that you can invest into yourself. Make it a goal to always leave the house wearing an outfit that you would be proud for your client to see you in, because you never know when or where you might meet your next big client. If someone sees you looking like you just rolled out of bed, they’re a lot less likely to trust you. So don’t make the mistake of foregoing your personal image for something less important.
If you need a PR strategy for your personal brand, feel free to book a free call with me here. Let’s have a conversation and see how we can help you grow your brand in the best way for you.
