how to leverage the media
After you get featured in the media, whether that’s press, TV, podcasts, or something else, what are you supposed to do?
The first thing I’m going to share with you is what not to do.
Don’t just sit back, relax, and do nothing.
The media you get will not just make you famous on its own.
Instead, you need to take that content and start sharing it with the world.
When you leverage your PR correctly, you get more clients, customers, and cashflow. If you don’t make an effort to showcase your investment, it’s just going to be a waste of money on your end.
So down below are 3 ways that you can leverage your media today.
STEP 1: add it to social media
It’s super simple. Just post a photo or video on social media!
Here are a few different examples of how you can do this:
HOW TO POST AN ARTICLE TO LINKEDIN AND FACEBOOK
HOW TO POST AN ARTICLE TO INSTAGRAM
STEP 2: add it to your website
Take the logo of the platform you were on, and add it to your website like this:
You can also post actual screenshots or videos of your content as well.
STEP 3: Add it to your emails
If you don’t already have an email signature at the end of your emails, make one and add links to your PR content.
This is a great way for people to see your featured media every single time they talk with you without you rubbing it into their faces.
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