WELCOME TO your 90 DAY SOCIAL MEDIA posting PLAN!
Hi, I’m Jay. 👋🏼
One of the problems that many of my clients face is that they get stuck on what to post on social media.
So I want to share with you a 90 day social media blueprint you can follow so that you won’t be stuck anymore.
This is a plan that I would follow if I were just getting started, if I felt stuck on what to post, or if I was going to be offline and needed my team to post for me.
To your personal brand success!
- Jay
Founder of Ace of Spades + Your Wingman
WHY THIS CONTENT IS IMPORTANT
The whole point of doing all this comes down to trust.
If people don’t trust you, they will never buy from you.
When you build up your social media presence the right way (because yes, there is a wrong way to post too), it makes you look credible, like an expert, and trustworthy.
People will be way more likely to give you their money if they can clearly see that you know what you’re doing.
THE TYPE OF CONTENT YOU WILL BE POSTING
Educational
This is content where you teach your followers. You show up as the expert in your niche, and it’s the easiest way to make it clear that you know what you’re doing.
Forms of educational driven content can be posted as videos or photos with educational captions, but I always recommend videos if possible because it is more engaging.
Testimonials
Hopefully this one makes sense, but you need it to be clear that you have a proven record of satisfaction. This is possibly the absolute most important thing you can be posting because third party validation shows that other people think you’re good and recommend you.
Testimonial type content can be actual testimonial videos taken by your clients/customers or screenshots of text messages or emails. And remember, this doesn’t always have to be a formal testimonial! It can simply be screenshots where someone says something good about you.
Personality
Like I always say, people aren’t buying the product, they are buying YOU. People want to feel connected to the person they are doing business with. They don’t want to feel like they are talking to a robot or buying from a faceless company. They want to see you and get to know you.
Some examples of personality type content include photos or videos of your family, spouse, pets, favorite memories or activities, your hobbies, etc.
BUT, remember this… You can’t just post a photo of you at the beach and call it a day. Write a personal caption too! If you’re at the beach, instead of just saying ‘Always on Vacay! 🌴’, write something that your followers can connect with. Maybe as a kid you always dreamed of seeing the beach, but because you were poor you didn’t think it would happen. Yet years later after putting in the hard work and building your own business, you made your dream a reality and now get to go to the beach whenever you want.
Don’t waste a great photo by having a mediocre caption.
YOUR 90 DAY PLAN
Okay, let’s get straight to it! Below is your 90 day blueprint on what you should be posting every single week.
WEEK 1
Monday - Who Am I video
Believe it or not, not all your followers know exactly who you are or what you do! Make a short, to-the-point video just sharing some background on who you are and exactly what you do.
Wednesday - Educational video - What is (your niche) OR why people need (your niche)
If you’re in a space that isn’t widely known by the general public, explain what it is. For example, if you’re a copywriter, explain what that is! OR, if you’re in a self-explanatory niche like accounting, explain why people need you.
Friday - Photo of you - share why you like doing what you do
Share in the caption why you went into your niche or why you enjoy it so much.
WEEK 2
Monday - Testimonial
Post any type of testimonial you have, whether it’s a direct client testimonial or a screenshot.
Wednesday - Educational video - biggest mistakes in (your niche)
Share a common mistake that is made in your niche and how your followers can avoid it.
Friday - Photo of something you love - your spouse, kids, pets, etc.
Share something sweet about your loved ones. This will help people connect with you on an emotional level.
WEEK 3
Monday - Testimonial
Wednesday - Educational video - answer a commonly asked question
There are questions we get asked all the time, so think of something you get often, and make a video answering it!
Friday - Photo of a time you achieved a goal and were proud
Share how you got there, or how others can achieve their goals too.
WEEK 4
Monday - Testimonial
Wednesday - Educational video - answer another commonly asked question you get
Friday - Photo of the most difficult decision you had to make
Write a caption about a difficult decision you had to make once. But remember, you don’t have to get too personal if you don’t want to. I’m not asking you to share all your deepest, darkest moments. Just share a difficult decision you had to make that ended up helping you become more successful in the long run. You want to inspire your followers that if they are in a difficult time, they can get through it too.
WEEK 5
Monday - Testimonial
Wednesday - Educational video - share some advice for beginners
There are certain things we wish we knew when we were beginners. Share some of those questions and the advice you have for other people new in your niche.
Friday - Photo of you as a kid
Write about the type of kid you were and either how that influenced who you are today, or how different you are now compared to as a kid.
WEEK 6
Monday - Testimonial
Wednesday - Educational video - talk about an obstacle that comes up in your niche
Maybe it’s a sales objection, problems that come up with clients, a mindset issue, or something else. Talk about it and how to get over it!
Friday - Photo of someone who was a great influence on your life
Make a post to honor someone who helped you on your journey, whether that was a parent, friend, sibling, mentor, etc.
WEEK 7
Monday - Testimonial
Wednesday - Educational video - how to get clients/customers/what is needed
How do people in your niche get paying clients/customers/or whatever they need? Share about it in a video.
Friday - Photo of you being happy
Write about a time in your life that you were extremely happy. That could be your first deal, you getting married, or you even enjoying a burger!
WEEK 8
Monday - Testimonial
Wednesday - Educational video - how to stay motivated in your niche OR how YOU stay motivated
If you’re a crazy beast in your space, share about how you stay motivated! Or share about how others can stay motivated when things get boring.
Friday - Photo of something you love
This can be your favorite place, a pet, family, spouse, friend, etc. Share about why you love it/them.
WEEK 9
Monday - Testimonial
Wednesday - Educational video - share any advice you think is important
Friday - Share something motivational.
WEEK 10
Monday - Testimonial
Wednesday - Educational video - share any advice you think is important
Friday - Photo of an event/place/vacation you enjoyed
Write about how grateful, happy, excited, etc. you were to have made it to this event.
WEEK 11
Monday - Testimonial
Wednesday - Educational video - debunk a myth about your niche
What is a common myth about your niche? Talk about it!
Friday - Photo of yourself that you love
Write something motivational.
WEEK 12
Monday - Testimonial
Wednesday - Educational video - answer a commonly asked question
Friday - Photo of you doing your work
Write about why or how much you love what you do.
EXTRA HELP?
*If you’re not sure what to post for testimonials, remember that you can use a variety of video testimonials, email screenshots, text screenshots, DM screenshots, and voice memo recordings.
You can also post before and after photos if it applies to your niche, or content that boosts your credibility like this post or like this.
*Moving forward, if you’re running out of educational-driven content to post, you can check out this video here to get some ideas.
in conclusion…
So here it is! Your 90 day social media plan.
Once again, you don’t have to stick to this plan exactly how it is laid out, but from my own personal experience doing this for myself and for clients for so many years, this is a great outline that will help you build your authority and trust level online.
So feel free to use this and send it to your partners and team,
And if you have any questions or comments, feel free to reach out to my team at info@aceofspadesagency.com!
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