4 REASONS YOU SHOULD BE VERIFIED ON INSTAGRAM
Whenever you see the famous blue tick on somebody's Instagram account, what’s the first thing that usually comes to mind? For most people, it’s that this person is famous, successful, and real. Because of how saturated social media has become in the last ten years, being noticed online has become a difficult task, but it’s not impossible. There are certain things you can do to stand out, and one of those things include being verified. So here are four reasons you should be verified on Instagram.
1. YOU STAND OUT FROM THE CROWD
As mentioned above, the first thing that being verified does for you is make you stand out. No matter how popular, crowded, or saturated social media becomes, being verified will always be the most noticeable feature in catching the attention of a crowd. Because it’s rare and quite costly to get done, it immediately makes the user noticeable, similar to how a person driving a lamborghini in public is guaranteed to catch many eyes.
2. YOU GAIN CREDIBILITY
It’s widely known that only the most successful individuals are allowed to be verified on Instagram, or even social media in general. So when somebody sees that you have that blue check mark next to your name, it immediately shoots your credibility through the roof. When a potential client or customer sees your account, they won’t even question that the person or brand that they are looking at is a successful and trustworthy individual or business to work with. In addition to gaining personal credibility, being verified means that you are popular. The way the public works is that people tend to gravitate towards what is popular. If a certain TV show is always talked about, you’re more likely to watch it. If everybody is wearing the same shoes, you’re more likely to join in with the fashion trends. When you have that blue checkmark on your Instagram account, that means that you are popular, and therefore are immediately more likely to grab a new followers attention right away, instead of losing them to something else more interesting than you.
3. YOU DEAL WITH FEWER OBJECTIONS
Tying in with the above point on credibility, when you have that trust with a potential client or customer, they are more likely to skip over the common, boring objections that most beginner or low-value entrepreneurs have to deal with. These objections include:
Why should I trust you?
How do I know you’re not a scammer?
I think you’re too expensive
When your worth is obvious and clear to the world, your prospects will not be asking you if they should trust you. If you’re verified, you’re clearly not a scammer or fake. They also won’t be able to object to your prices, because the more high-end a brand is, the more expensive their prices are. Anyone that is verified is automatically considered high-end in the minds of most individuals, so in order to avoid sounding cheap and embarrassing themselves, arguing and haggling over prices is not something your prospects will want to do with you anymore.
4. YOU GAIN PROTECTION FROM PIRATES
This point may sound odd, but it’s an important one. Social media pirates are people who set up fake accounts impersonating you. Although most of these accounts are obviously fake with very few followers, some people actually run businesses where they gain a bunch of followers so that they look credible and then get paid to steal your content, impersonate you, and report you as the fake in order to get your account shut down. And it works because these pirates actually look more credible than you do. Many authentic accounts have been lost to impersonators paid by jealous individuals trying to destroy your work. By getting verified on Instagram, you can ensure that nobody is able to steal your work and get you shut down. This is especially important for anyone that has a large following, long-established brand, social media focused business, and/or many haters. You don’t want to lose all of your hard work to a pirate.
In addition to protecting yourself from pirates, getting verified also protects your followers from scammers. If you are an entrepreneur of any sort, you’ve probably been approached online by somebody claiming to be a certain rich guy, or the assistant of a famous entrepreneur. These scammers often try to convince you to buy a course or product from them for a low cost, but don’t actually deliver anything to you after receiving payment. To the unsuspecting individual, this may seem like a jackpot, but if you’re known to be verified, it won’t be possible for anyone to impersonate you and trick your followers into paying them for nothing.
SO HOW CAN YOU GET VERIFIED?
The truth is that getting verified is not easy, otherwise everyone would be doing it. You can’t just submit a verification request on Instagram and expect to have your blue tick by morning. There is a lot of very specific press and PR that goes into making this possible, and it’s important to work with a trusted and experienced company that knows what steps need to be taken and can give you guaranteed results. Here at Ace of Spades Agency, we specialize in this ourselves. You can check out a few success stories here, or apply for a call here to get started.
