How to Avoid Failure Within Your Personal Brand
All entrepreneurs dream of being rich and successful, however, after ten years of doing business, only about 30% of them actually make it there. That means that in a room of one hundred entrepreneurs, only thirty of them will actually still be in business a decade later. So how can you as a personal brand owner ensure that you will make it into the 30%? There are many different factors that go into it, so here is how to avoid failure within your personal brand.
SHOW UP
This is a core step that is essential to the success of your brand. You need to show up if you plan on getting anything done. Showing up includes:
Getting work done every day
Finishing projects instead of leaving them half-done
Not giving up during hard times
The main cause of failure is simply not doing the work. It’s easy to make excuses like, ‘It’s too hard,’ or ‘I’m not ready,’ but if you’re making excuses and continuously skipping work because you don’t feel like doing it, are you really cut out to be an entrepreneur?
BE CONSISTENT
Next after showing up, you need to be consistent. You can’t show up on Monday and then go missing until Friday. If your plan for growing your brand is by doing daily sales calls, then do them daily. Daily does not mean doing it every other day, or twice a week. You will reap the results that you sow, and if you’re being inconsistent, you will also get inconsistent results. This is especially important to remember for when your brand hits a difficult season. It’s your choice whether you want to give up or keep going and reap the rewards of success.
STAY AUTHENTIC
It’s easy to get caught up in the glamor of entrepreneurship. Unfortunately, this often causes people to pretend to be someone they are not. Sometimes this looks like young people taking photoshoots by someone else’s Lamborghini or mansion and pretending that they own it all. This can look like buying expensive watches and clothing that you can’t actually afford. Many entrepreneurs that look rich are actually drowning in debt because they aren’t willing to stay authentic to themselves and to the situation.
It’s also important to stay true to your own values. Don’t let yourself get swayed by someone else’s opinions. By staying authentic no matter what, you will attract the right people that believe in the same things as you, and you will push away the wrong people that aren’t good for you.
CREATE CONTENT
You can never go wrong with posting on social media. When you’re building a personal brand, it’s important to show up in a personal way that your followers are able to connect with. There are many different things that you can post on social media, including but not limited to:
Educational posts
Inspirational content
Personal stories
Giveaways
Sales updates
Testimonials
When you make it a habit to combine all the points mentioned above and show up consistently on social media, the world will have the opportunity to see your values in action and see for themselves whether you are the authentic entrepreneur that you claim to be. In addition to these amazing benefits, creating content also makes you a more credible and trusted brand to work with.
AVOID MAKING THESE MISTAKES
When you’re growing your personal brand, it’s also important to avoid making certain mistakes. These include:
Venting publicly
Focusing only on yourself and forgetting about your team, clients, and followers
Being too scattered with your niche, disorganized with your methods, and irrelevant online
Confusing clients and customers by not being clear or constantly changing things around
AVOIDING FAILURE MEANS THAT YOU NEED TO BE COMMITTED
Growing a personal brand is a very rewarding experience when done right. However, you need to be committed to the entire journey if you want to claim success after spending years in the game. Show up, be consistent, stay authentic, and create content to reap the most benefits.
DON’T BE AFRAID TO SHARE YOUR STORY
As the name implies, growing your personal brand includes being personal and sharing your story with the world. In today's era, there is no better way to do this than through PR. Whether through TV, podcast interviews, press, or stages, Ace of Spades Agency can help you get there. Apply for a free call with us here to get started on your PR journey and increase your rate of success.
