How to Get More Clients Without Doing (almost) Anything

When somebody asks you what you do for a living, what do you say? Most people respond with something simple; they say they are a business coach, an author, an accountant, or whatever their profession is. Usually the conversation hits a wall after this point, without you having gained any credibility. After all, it is quite a boring answer. However, there are ways to answer this simple question that can actually result in new clients, customers, or referrals that will lead to more cash flow. This trick below will help you get more clients without you doing almost anything.

It’s actually really simple.

Turning a boring question into a thought-provoking conversation is more simple than most people realize. While the average person will stumble, lack enthusiasm, or dismiss themselves, a person that has rehearsed their answer will spark an interesting conversation that often results in the exchange of contact information. You want to say something unusual that will leave a lasting impression.

Here are a few examples of what you can say to spark interesting conversations and be remembered by everyone that talks to you:

• If you’re a business coach, say that you help people make X figures in X days (eg. 5 figures in 60 days).

• If you’re an exercise coach, say that you help people grow or shrink (depending on the goal). 

• If you’re a surgeon, say that you cut people open for a living.

• If you’re a hairstylist or makeup artist, say that your job is to manipulate people's appearances.

All of these answers are attractive because they are exciting, unusual, and attention grabbing. Because of how strange or detailed your answer is, this usually leads to many follow up questions. Oftentimes, people will remember you clearly and when the need for your service comes up, you will be the first person they think of.

DON’T EVER GIVE A FLAT ANSWER.

When someone asks me what I do, instead of saying that I run a PR agency, I tell people that I help them get attention and exposure by putting them on TV and getting them in the media. This is a quick, clear answer that almost always sparks deeper conversations. I’ve even handed out business cards in the elevator because of this answer, and the reason that many of my clients choose me is simply because I say exciting things. The time to be boring is over.

It takes practice to create your perfect response.

To find your perfect answer to the question of what you do for a living, it’s important to think about it and write it out until you find the perfect answer. Once you find something exciting and thought-provoking, you need to memorize it and start using this answer. You have to remember that you need to be exciting and get other people excited. You will have opportunities in random places like the grocery store, parking lot, or coffee shops, and you need to be ready because you never know how big this client could turn out to be. Start using this simple trick, and you’ll start getting more clients without putting in any more effort. 

If you’re wanting to learn how to pitch and position yourself better or get a clear strategy for your brand, contact Jay here by booking in a call.