WHAT IS THE ROI ON PR?
When someone is trying to decide on their next business strategy and where to invest their resources, it’s important to think about the ROI on the things they are spending their money on. Facebook, Google, and YouTube ads are pretty simple. You spend $100 and expect to make a certain amount back, like $200, $500, $1,000, etc. By hiring a new salesperson and adding them to your team, you can expect to make a certain amount of money back through their hard work. When you hire someone to make you a website, you know it’s because you need a place to send potential customers and clients to see your work. There’s always something to gain from investing into your business. But what is the ROI on PR? What can you expect to gain back from investing into an article, or getting interviewed on TV?
FIRST, YOU NEED TO GET YOUR MINDSET IN THE RIGHT PLACE
The ROI on PR is different than anything you’ll get through other money-making strategies. It’s important to understand and remember that, in simple words, PR works to make you look good. Looking good is what leads to a great outcome like gaining new clients, customers, or partners. These results often cannot be measured directly in correlation to your PR content, however it does contribute massively. After all, if someone sees an ad for your product on Facebook and then decides to check you out and potential buy from you, those valuable pieces of PR being showcased on your website, or even on YouTube or Google, are often the deciding factor that helps them choose to work with you instead of your competitor.
YOU GAIN CREDIBILITY
One of the best parts of having PR is that your credibility goes through the roof. Instead of looking like every other small business owner, you begin to stand out as someone unique and knowledgeable. If you think about the type of people you usually see in Forbes articles, they are always well-established and experienced individuals or companies. If your face is one among these other well-known entrepreneurs, people will begin to see you the same way and treat you with the same respect that they treat these other established business people.
YOU GAIN AUTHORITY
The next best thing about PR ties in closely with the first. By building your credibility, you begin to build your authority. When people see that you are experienced and valuable, they begin to listen to you and trust your advice, products, and services. When you walk into a room, you don’t have to prove yourself to everyone anymore. People will already know who you are and will respect you for it. Sales calls will no longer be spent overcoming petty objections about price and value, but prospects will be more receptive because of your clear authority in your niche.
YOU STAY RELEVANT FOREVER
The amazing thing about PR is that if you get it done with the right agency (like us, hint hint), your content will be up on the internet forever. So with every piece of PR content that you invest in, it will build up your credibility and authority only more and more throughout the years. If you keep your strategy consistent, in ten years time you will easily be recognized as well-established, credible, experienced, and just plain legit. The longer time passes, the deeper the foundation will go.
YOU GET TO BUILD A LASTING LEGACY
If you take the time to invest into your PR now, you’ll be building not only your brand, but your legacy. Think about the kind of reaction you usually have to someone who has been featured in Forbes, has spoken on a TEDx stage, has been hosted on dozens of podcast shows, and is verified on social media. Normally, most people react with awe and respect. You can create that same reaction for yourself if you are willing to spend some temporary money on something that is permanent.
PR IS EXTREMELY EFFECTIVE IF YOU LEVERAGE IT CORRECTLY
So to quickly summarize just how amazing PR can be for you and your brand, here are once again four reasons why you should consider investing in it, also known as four types of ROI on PR:
You gain credibility
You gain authority
You stay relevant forever
You get to build a lasting legacy
These are only a few simple points among the many more benefits that come back to you after investing in PR. You get more than just money, like a Google ad might give you. Like mentioned already, once you stop paying for an ad, you stop getting results. With PR, the ROI is constant, and is always contributing to your sales and legacy in ways that you don’t always realize.
If you’re not sure if PR is really as good as we claim it is, you can check out this page here to listen to countless personal stories of people who invested into PR and wanted to share how it went.
If you already know how good it is and are ready to jump into your next feature, simply book a free call with the team here and we’ll discuss your PR goals and get you started on getting there.
