THE POWER OF PODCASTING FOR PERSONAL BRANDing
Almost everyone knows what a podcast is, and many people enjoy listening to them on a regular basis. There are podcasts for every topic under the sun, and chances are that if you’re an aspiring entrepreneur, you likely have your own list of favorite talks to tune into. But did you know that there is more to podcasting than just entertainment? It’s more than just fun conversations to fill in excess time in your day. It’s also more than just education, for those of you listening to more actionable talks. Did you know that you can leverage podcasting in a way that can benefit you immensely as an entrepreneur and personal brand? Down below are three points that explain the power of podcasting for personal branding.
YOU BECOME RECOGNIZED AS A CREDIBLE SOURCE
The people who get interviewed on podcasts are known to be special guests that the host loves and trusts. If the audience likes the host, then it’s almost guaranteed that they will like you too. Most often, people who get interviewed on someone else’s platform share the same or similar values and beliefs and respect each other highly.
Being the guest on someone else's show is a place of high honor and authority. Whether a listener is new to the podcast or a longtime fan, your position as a guest is one of high value. After all, you must be experienced in your field in order to share your expertise with listeners. A beginner is usually not regarded with as much respect as someone who has been in the game for a long time, and being featured on a podcast is a clear indication of your longtime knowledge.
YOU GET TO SHARE YOUR STORY WITH PEOPLE WHO CARE
Getting featured on TV is great, but do you know what makes podcasts better? It’s the fact that the audience actually cares about your story. Podcast listeners are always there for a reason. They never tune into an episode by accident – it’s always intentional. When someone opens up a podcast by their favorite host, they are ready to hear your story. Very often, these listeners become invested in your story, and if you’re intriguing enough, often follow you on social media or begin to follow your journey on other platforms as well. Over time, many of these people turn into paying clients or customers of yours. Sharing your story is something extremely powerful because it allows people to connect with you on a personal level. A TV interview or press article is often not enough for someone to truly get to know you, however a podcast is the perfect place for someone to really hear the depth of your story, the emotions you express, and the way that you present yourself. It’s the perfect place for someone to learn who you are and connect with you on a level that is impossible on other fast-paced platforms.
PODCASTS CONTRIBUTE TO YOUR LEGACY
Building a personal brand is not just about making more money, but about leaving a legacy behind. Some people want to have something for their children to look back on in their old age. Other’s want the world to always remember who they were and the impact they made during their lifetime. Podcasts are a great place to share your story as you are going through it, and it’s a great platform to look back on in the future to see how far you’ve come along in your journey. Podcasts are not only great for you, but they are an amazing piece of content to share with your current following, friends, and family. You can learn to leverage your interviews in a way that builds your credibility and authenticity, and in the end helps contribute to a more personal voice in your brand. A podcast shows the world that you care enough to show up.
PODCASTING IS POWERFUL FOR YOUR PERSONAL BRAND
Podcasting is not for the faint of heart. You need to be willing to open up and share your story, and not everyone wants to do that. Many entrepreneurs want to hold up an image of perfection, a life that has no hardships or sticky situations. However, refusing to get on a personal level with your audience can actually have the opposite effect that a perfect entrepreneur may be hoping for. Looking too sophisticated and refusing to open up is a red flag that tells people that this person may be hiding things, and nobody likes to work with someone who refuses to get real.
Like said above, getting interviewed on a podcast is:
A great way to establish trust
The perfect way to get connected with your audience
A long term method of establishing your legacy
If you think that podcasting may be your next step, or you’re ready to jump into it now, you can book a call with the team here and we will help you get connected with the right hosts for you. The call is free, and we’ll decide the next steps from there!
