Why Paying for PR Is Not a Bad Thing
Many people in today's day and age believe that individuals who get press and publicity just happened to get lucky. And in a way it’s true, because many of the faces you see in articles, on TV, and in podcasts are just lucky entrepreneurs that got noticed by someone important that wanted to get them featured on their platform. However, the real truth is that most people that get on these platforms actually paid for it. Society unfortunately has this belief that paying for publicity is a bad and narcissistic thing for someone to do. But I’m here to tell you why paying for PR is not a bad thing.
THE ReASON PEOPLE PAY FOR PR IN THE FIRST PLACE
When the internet first became a thing, everything was fresh and it was easy to become popular. The world is seeing something similar today with the emergence of TikTok. Creators that were first to use this app are now some of the most famous influencers online because it was easy and free to start. However, the longer the internet or a certain app exists, the more saturated it gets, and the harder it becomes to get seen. Instagram, for example, has become so popular that becoming famous on the app is now difficult to do without paying for exposure. The internet is in a completely different place now than it was when it was first created, so you can’t do things the same way anymore. Paying for publicity has become the only option for most aspiring entrepreneurs.
As of April 2022, 5 billion people in the entire world use the internet, and with that many people online, you would be crazy to think that you have a chance at getting noticed and asked onto a popular morning TV show for free just because you’re ‘special’ and you think you deserve it. I’m not denying that it happens, because it definitely does, however the amount of ‘lucky’ individuals that this happens to is so small, that you’re setting yourself up for failure if you think you can get famous without paying for any of it. By refusing to invest into building your personal brand, you are taking the lazy approach that isn’t likely to actually work. Like I mentioned above, trying to do things the old way isn’t going to work today.
So why is paying for PR a good thing? Down below are three benefits you gain by not being afraid to invest.
1. iT SHOWS THAT YOU CARE ABOUT YOUR BRAND
People who don’t care to invest into their brand image often don’t care much about their brand in the first place. So if someone refuses to pay for PR and expects it to be handed to them for free, how can you expect them to take care of you as their client or customer? By paying for your PR, you are showing the world that you care about your brand and will do anything to ensure its success. Entrepreneurs that are willing to spend money on their brand are entrepreneurs that can be trusted.
2. IT’S PROOF THAT YOU ARE SUCCESSFUL ENOUGH TO AFFORD IT
Poor people can’t pay for PR, so if you can pay for yours, it’s obvious to the world that you have had enough success in your business to afford it. That success shows the world that you are trustworthy. After all, you can’t become successful unless you have clients and customers that trust you enough to do business with you. Investing into PR with actual money is a sure sign that you are a credible entrepreneur.
3. HAVING PR IS A GREAT WAY TO BOOST YOUR CREDIBILITY
Whether you pay for PR or not, there’s no denying the endless list of benefits you gain from having it. These are just some of the best parts of investing into PR:
You become a trusted source
Your brand gains publicity
You become more attractive to potential clients and customers
Your voice becomes relevant
You get to build a legacy
PAYING FOR PR BUILDS A GREAT BRAND IMAGE
Contrary to popular belief, paying for your PR can be even better than getting it for free. People who only want to get things for free often take it for granted, and many times it shows negatively in their work. By paying for PR and not being afraid of admitting it, you get to show the world that you’re successful, you care about your brand, you’re not afraid of judgment, and that you’re determined to build a legacy. Getting PR for free is amazing, and if you get the opportunity I definitely recommend that you take it. But don’t be afraid to pay for it too. Having PR for your personal brand, no matter the method you use to get it, is an amazing step for any personal brand to take.
If you’re ready to invest into your PR strategy and want to get started now, you can check out our services here and get in touch with us here to get started.
